kdmz: Benefit from Automated Product Recommendations

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Management Summary

With business software the kdmz (Kantonale Drucksachen- und Materialzentrale Zürich) wants to offer its customers an optimal benefit and to support its staff in their processes efficiently. Four years ago kdmz has, therefore endeavored to inte-grate new functions in its business software. In 2002 functions like customized product ranges, the mapping of procurement hierarchies and processes as well as various self-service functions were implemented in the online shop [Knechtli 2003]. In 2008 the business software OpaccOne was extended by product recom-mendations which are automatically computed and personalized. This case study describes the procedure during the development and introduction of the product recommendations and how they are used in the daily routine.

Referenz
Quade, Michael (2008): Fallstudie kdmz, in: Wölfle, Ralf; Schubert, Petra (Hrsg.): Wettbewerbsvorteile in der Kundenbeziehung durch Business Software, S. 187 - 200, München: Hanser Verlag, 2008.

Erstellungsdatum der Fallstudie: Sep 1, 2008

Autor(en) der Fallstudie:

Michael Quade

Lösungspartner:

Opacc Software AG, Kriens

Christoph Bareiss

, Partner, Member of the Management Board

Betreiber der Lösung:

kdmz

Esther Peterhans

Head of E-Business, Member of the Management Board

Branche:

Other services
Beschaffungs- und Dienstleistungsstelle
Versorgung mit indirekten Gütern

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