LeShop: A Success Story in the Swiss E-Commerce

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Management Summary
    LeShop is a fast-growing e-commerce flagship company. The success of the company is particularly noteworthy due to its operations in the low-margin and logistically extremely demanding food and supermarket segment. The company has diversified increasingly over the last years and sees itself as an online shopping store for a wide range of product. This case study highlights the current state of the business concept and its operational implementation. It casts a detailed view on the implementation project for refrigerated products which underlines the continuous expansion of the company.
Referenz
Wölfle, Ralf (2009): Fallstudie LeShop, in: Wölfle, Ralf; Schubert, Petra (Hrsg.): Dauerhafter Erfolg mit Business Software - 10 Jahre Fallstudien nach der eXperience Methodik, S. 195 - 216, München: Hanser Verlag, 2009
Erstellungsdatum der Fallstudie: Aug 31, 2009
Betreiber der Lösung:
LeShop SA
Christian Wanner 
CEO and Founder
Branche:
  • B2C retail
  • food / supermarket
© 2002-2012 FHNW
Aktualisiert am 12.08.2011
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