The electronic product database of Osram AG as the basis for the electronic product catalogue

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Management Summary
    Osram AG in Winterthur sells Osram light sources and the electronic accessories for these in Switzerland. The focal point of the solution described here is the development of a central product database and the crossmedial creation of a product catalogue for print, e-shop, CD-ROM and various special formats. External integration for the exchange of product datas with a few key accounts also takes place. The excellently functioning system stands out due to a fast ROI.
Referenz
Wörndl, Wolfgang (2003): Osram AG, Winterthur, case study in: Schubert, Petra; Wölfle, Ralf; Dettling, Walter (Ed.): E-Business Integration – Case studies on the optimisation of electronic business processes, Munich, Vienna: Hanser Verlag, 2003, pp. 193-206.
Erstellungsdatum der Fallstudie: Sep 1, 2003
Autor(en) der Fallstudie:
Lösungspartner:
Online Consulting AG, Wil
Christian Leschzyk , Managing Partner
Betreiber der Lösung:
OSRAM AG
Marcus Klingler 
Product Manager
Branche:
  • Electrics/electronics industry/Optics
  • light sources and lighting appliances
© 2002-2012 FHNW
Aktualisiert am 12.08.2011
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