Wedding wish lists as customer retention strategy at Jelmoli Holding AG

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Management Summary
    For over thirty years the department store Jelmoli Zürich has assisted engaged couples with the compilation and administration of their wedding wish lists. The shop-in-shop concept allows various brands to be represented at Jelmoli Zürich. As a result, a wide range brings with it a particular competitive advantage. Unlike wedding wish lists in many household goods stores, Jelmoli also sells designer furniture, holidays, entertainment electronics and sport equipment, etc..
    This case study shows how an existing service provision can be supported by new technology to enhance customer benefit.
Referenz
Scheidegger, N., Sieber, P.: Organising E-Business III, Verlag Paul Haupt, Berne, Stuttgart, Vienna, 2003.
Erstellungsdatum der Fallstudie: Jul 1, 2003
Betreiber der Lösung:
Jemoli Holding AG
Uta Wille
HOD E-Commerce and Database Marketing Jelmoli Holding AG
Branche:
  • Wholesale & retail trade
  • Department stores
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Aktualisiert am 12.08.2011
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